In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q3 2024. What made headlines over summer? It’s hard to look anywhere other than Google’s legal wranglings as we look back at [...]

Today’s news: Meta vs Germany; Guardian moves into affiliate advertising; 'China's Instagram' soaring In a multi-year antitrust challenge in Germany, Meta has been ordered by the Bundeskartellamt to limit data collection and linking to user accounts without consent. This decision comes [...]

The Wires 2024 shortlist is officially out. There's a lot of competition, and standards have been incredibly high - read on to discover who's made the cut... ExchangeWire's The Wires Awards has become a hallmark event in the ad tech industry. [...]

First-id is a solution for creating deterministic, anonymous, first-party identifiers that enables brands — both media and advertisers — to identify and reconcile all their consented internet users, on all partner sites, regardless of the browser or device used. In [...]

In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data. Advertisers are finding explosive reach and scale by bringing first-party data into the planning and activation of media across the plan. Programmatic is seeing [...]

AUDIENCES, the industry’s answer to data privacy and security first-party data activation, swoops to win a global contract to support Becton Dickinson in driving advertising excellence.   Pharma, life sciences, and medical technology verticals have long had an unmet need, to safely [...]

With ATS London a few weeks away, we’re delighted to announce two new headline speakers: Jeff Green and Andrew Casale. We are thrilled to announce TWO sensational headline speakers for ATS London - Jeff Green and Andrew Casale. Both headliners come [...]

In this interview, Rob McLaughlin, founder and CEO of AUDIENCES takes a look at the competitive advantage first-party data can provide, expanding on how both advertisers and publishers can capitalise on it. He also discusses how marketers can ensure they [...]

How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at AKA UK. The question of utilising both data and creativity is one that I think is consistently relevant, and is certainly [...]

En un entorno digital que evoluciona rápidamente hacia una era sin cookies de terceros, PRISA Media se posiciona a la vanguardia de la innovación publicitaria al iniciar una prueba de concepto con First-id, la solución de ID first-party que está [...]