Silverpush, the contextual intelligence company, today (11th June, 2025) announced the release of Silverpush Mirrors for TikTok, an AI-powered contextual intelligence solution that allows brands to plan, activate, and optimise brand-safe TikTok campaigns at scale.  Powered by the company’s award-winning contextual [...]

"Advertisers will simply never know what their campaign could have achieved" - in this op-ed, Tom Pickworth, Director of Technical Operations, Commercial, Mail Metro Media joins us to look at the brand safety discussion, and why advertisers are still shying [...]

Zefr, a global leader in brand suitability technology for social platforms, announced today the launch of its new Pre-Screen Exclusion List Solution for the Search Partner Network (SPN). This new offering enables advertisers to pre-screen and exclude domains across Google’s [...]

MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and optimisation platform, to enhance ad measurement and optimisation and campaign performance measurement for its advertisers. This collaboration replaces the recently [...]

Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, announced the launch of Mantis  Attention, powered by Adnami. Adnami is a leading ad tech company, empowering users with attention-driven advertising solutions. The launch is designed to [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of pre-bid video exclusion lists for TikTok—expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will [...]

In the first of an article series examining key findings in the most-recent edition of the ExchangeWire Media Pulse, research lead Mat Broughton examines the current state of brand safety, and the potential role AI will play in its future [...]

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (March 19th, 2025) announced it has earned the Trustworthy Accountability Group (TAG) Certified Against Malware (CAM) certification. This industry-standard certification confirms Clinch’s commitment to keeping [...]

Taboola, a global leader in delivering performance at scale for advertisers, today (March 18th, 2025) announced it has reached a ten-year milestone serving advertising on select Microsoft properties and has deepened this relationship even further. For years, Taboola has served ads [...]

Today, we look at The Guardian’s new consent or pay model, community notes commencing tomorrow on Meta’s platforms, and a new launch from Amazon Prime.  The Guardian Introduces Consent or Pay Model The Guardian is the latest UK news publisher to introduce [...]