ExchangeWire PressBox
Articles by ExchangeWire
AdSpin Games Joins MarkApp’s Mobile Marketplace to Power Contextual Performance Advertising
MarkApp, the global contextual DSP and mobile app marketplace, has announced a new partnership with AdSpin Games, a division of SpinX and developer of high-performing casual and hyper-casual mobile games. The integration brings AdSpin's premium owned-and-operated (O&O) gaming inventory into [...]
Experian & Peer39 Enhance Contextual Advertising with Expanded UK Audience Data
Experian UK & I and Peer39 have announced an expansion to their existing partnership to help advertisers more effectively reach their customers using richer data and insights. Experian’s additional UK Demographics and Purchase Affinity audiences, as well as its Mosaic [...]
PubMatic Expands EMEA Leadership to Accelerate CTV, Broadcast, and Platform Growth
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (9th June, 2025) announced the appointment of two senior leaders to its EMEA team: Andy Jones as vice president, broadcast & CTV, EMEA, and Matt Salmon [...]
Trainline aprovecha la tecnología de Commerce de PubMatic para escalar su publicidad programática en Europa
PubMatic, una empresa tecnológica independiente que está dando forma al futuro de la cadena de suministro de la publicidad digital, ha anunciado hoy la ampliación de su colaboración con Trainline. Esta asociación integra capacidades tanto onsite como offsite, lo que [...]
Seedtag Unveils Neuro-Contextual Advertising, Entering a New Era of Contextual Targeting
Seedtag today (June 5th, 2025) unveiled an evolution in marketing: neuro-contextual advertising. Built on the combination of artificial intelligence and neuroscience principles, Seedtag's AI, Liz, now interprets deeper signals like interest, emotion, and intent—and turns these insights into high-performing campaigns [...]
Iberia Takes Full Control of Omnichannel Advertising with Clinch's AI-Powered Flight Control
Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (June 5th, 2025) announced that Iberia, Spain’s flagship airline, has fully transitioned to a self-serve model within Flight Control, Clinch’s omnichannel advertising platform. With this move, [...]
Trainline allarga la partnership con PubMatic e sceglie la sua tecnologia "Commerce" per scalare le campagne in programmatic in tutta Europa
PubMatic, azienda tecnologica indipendente che massimizza il valore per il cliente fornendo la supply chain per il digital advertising del futuro, annuncia l’espansione della sua partnership con Trainline. La partnership, che integra capacità on-site e off-site, permette ad agenzie e [...]
Taboola Launches Predictive Audiences as Part of Realize Offering
Taboola, a global leader in delivering performance at scale for advertisers, today (June 4th, 2025) announced an enhancement to Realize, its performance marketing platform, called Predictive Audiences. Predictive Audiences helps advertisers discover untapped, high-converting customers so they can meet performance [...]
Popular Tradertalks
Latest Posts
-
Digest: Nearly Half of Publishers See Rise in Social Referral Traffic; ABC Updates Standards for Digital-First Publishing -
The Stack: Big Tech at Legal and AI Crossroads -
AI and Attention to Make Headlines at ATS Singapore 2025? -
Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy -
Screened Out: OpenAI, Hardware and the Future of Ad Tech
Follow ExchangeWire